SUPPORTING TRANSPARENT AND VERIFIABLE MONITORING AND EVALUATION OF AB INBEV'S GLOBAL SMART DRINKING GOALS
In 2015, AB InBev established its multi-year Global Smart Drinking Goals initiative to implement a series of steps intended to reduce harmful drinking globally. The Foundation is committed to supporting an independent research institute to conduct regular robust evaluations of these programs in order to better understand and measure the impact of these efforts, be accountable to stakeholders, and help others learn what we are learning about AB InBev’s implementation of the Global Smart Drinking Goals.
GUIDING SIX CITY PILOTS WITH EVIDENCE-BASED INTERVENTIONS AND TECHNICAL ADVICE
The Foundation has helped organize local steering committees in pilot cities , made up of stakeholders from government, NGOs, healthcare, local research institutions, and AB InBev. These local committees will own and drive program-related decision-making.
The Foundation also provides support for the implementation of science-based programs, such as providing the local steering committees with customized tool kits that include interventions to help prevent and reduce the harmful use of alcohol and its consequences. In addition, the Foundation is providing supplemental technical expertise through its Technical Advisory Group (TAG), among others. The TAG comprises eminent experts in alcohol science, health communication, measurement and evaluation, and related areas.
SUPPORT TRAINING FOR HEALTHCARE PROVIDERS
The Foundation supports Screening and Brief Intervention/Advice training for primary care physicians and other health care practitioners in the pilot cities. This science-based approach has been shown to be highly effective in changing behavior and preventing and reducing the harmful use of alcohol.
ADVANCING ALCOHOL HEALTH LITERACY AS A STRATEGY TO REDUCE HARMFUL DRINKING
Increasing alcohol health literacy – specifically, the knowledge of strategies to avoid harmful drinking behaviors – is one approach to reduce harmful drinking. The Foundation currently is working with researchers in public health at Tufts University School of Medicine to prototype a Global Guidance Label that could be used by brewers and other alcohol producers. The intention is that this label will inform the consumer how to avoid harmful drinking behaviors – including intoxication, driving while intoxicated, and drinking during pregnancy – and will reflect current evidence-based practices and state of the art science for effective consumer guidance labeling.