Advisors

Prior to becoming chief of projects, Kulu previously served as a group executive manager of the Passenger Rail Agency of South Africa. Prior to these roles, she served as major general and government security regulator for the South African Police Service as well as the director of communication and spokesperson for the South African Ministry of Public Service Administration. She also previously served as co-negotiator in the public administration department of the South African government and was also an advisor to intercountry security committees. In 2010, Kulu played a key role in public safety by leading security planning for the FIFA World Cup and the African Cup of Nations tournaments. As a major general in the South African Police Service, she was deployed as chief negotiator on special envoys in the Ivory Coast and Mauritania. Kulu was named Businesswoman of the Year in 2015 by the Business Woman Foundation of South Africa. Earlier in her career, she was the public affairs and area operations manager for Cape Metrorail, the business development manager for Holistic Settlements, and the training manager at Kohler Flexible Packaging. Kulu holds a bachelor’s degree from the University of Cape Town and an Honours degree in business administration from the University of Stellenbosch.

Dr. DeJong’s work focuses on health communications, technology transfer, changing social norms and behaviors, and policy and program evaluation. He presently works with the following businesses and organizations: AB InBev; AB InBev Foundation; DRUIDapp, Inc.; Evelyn Lilly Lutz Foundation; International Town-Gown Association; Responsible Retailing Forum; and Straterus/RRF Field Services LLC. He previously served as a professor of community health sciences at the Boston University School of Public Health; the director of the US Department of Education’s Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention; and as a director of research and program development for Outside The Classroom, an online alcohol education company later acquired by EVERFI, Inc. He is the author of over 450 monographs, book chapters, academic papers, and other publications and materials on substance abuse prevention, health promotion, criminal justice, social psychology, and the use of media to change social norms and behaviors. Dr. DeJong is a graduate of Dartmouth College and received his PhD in psychology from Stanford University.

Sidibé is one of the world’s leading experts on brands that drive health outcomes through mass behavioral change. From within Unilever, she has created a movement to change the handwashing behaviors of one billion people — the single biggest hygiene behavior change program in the world — and conceived and established the multiple award-winning, UN-recognized Global Handwashing Day that is now celebrated in over 100 countries. Sidibé’s approach to pushing boundaries and challenging the status quo has been pivotal to leading a paradigm shift in the way public-private partnerships for health and well-being are managed and funded. This has led to her being recognized as one of the top 10 intrapreneurs in the world. Her foresight in establishing Lifebuoy’s social mission has been replicated across Unilever as an example of a best practice for brands looking to positively impact the world whilst driving market share. She has advocated for businesses to gain growth and profit from engagement in social and health issues in order to build more sustainable and effective interventions. She is a regular commentator in the media on this subject. Sidibé is a trustee of WaterAid, the world’s largest civil society organization on water and sanitation and a commissioner for The Lancet on the future of health in Africa. Sidibé is from Mali and holds a PhD in public health from the London School of Hygiene and Tropical Medicine and a master’s degree in water and waste engineering from Loughborough University in the UK. She was trained as an agricultural and environmental engineer at McGill University in Canada.