Through our work to meaningfully reduce the harmful use of alcohol across the globe, the Foundation has developed several sharable decision-making frameworks and resources that may be useful to others.

Our Funding Criteria

We follow a consistent set of criteria when determining which initiatives to fund. Our Funding Criteria states that initiatives we invest in should:

  • Conform to evidence-based practice (i.e. published peer-reviewed literature that exists in support of the interventions, which includes either meta-analysis, descriptive narratives, a randomized control trial, a time-series case study, a non-equivalent comparison group study, or a case study with key references for the evidentiary basis)
  • Demonstrate the potential impact on reducing the harmful use of alcohol
  • Be adapted to the local context and culture for implementation
  • Have buy-in and support from the local community
  • Be selected using data that are associated with the burden of harm related to alcohol in the City Pilot (either to specific harm areas or to the overall burden of harm in the community)
  • Align with the objective of the Global Smart Drinking Goals focus on reducing the harmful use of alcohol

Smart Drinking Toolkit

To equip City Pilot Steering Committees with practical resources to strengthen their functionality as well as consider and deploy relevant evidence-based interventions, the Foundation supported experts from the University of Southern California, San Diego State University, and Ohio State University to develop a Smart Drinking Toolkit.

This toolkit is actionable resource that compiles key principles from social marketing, behavior change, and implementation science; key findings from harmful use of alcohol prevention research; and guidance on effectively establishing, managing, and leveraging steering committees for impact.

It contains evidence-based guidelines and approaches designed to assist in the research, planning, inspiration, collaboration, and development of programs and campaigns aimed at reducing harmful alcohol use.

For questions about accessing the Smart Drinking Toolkit, please reach out to

Intervention Selection Tool

To complement the information in the Smart Drinking Toolkit, an Intervention Selection Tool was created to help local City Pilot Steering Committees compare evidence-based, cost-effective interventions based on their likelihood to reduce alcohol-related harm in the local context of their community.

Users can provide the tool with information on the most prevalent alcohol-related harms in their communities.  Based on a substantial review of the literature, the tool produces a selection of evidence-based interventions that could be effective in the local context and the projected impact of the interventions. The tool also incorporates, based on discussions with local stakeholders in the community, estimates of likely program costs and implementation complexity. These attributes are then used to rank the interventions under consideration.

Download the Intervention Selection Tool here.


Labeling Guidance

The Foundation is providing funding to Tufts University School of Medicine to develop Global Alcohol Guidance Labels that can be used by brewers. The guidance labels will serve to promote alcohol health literacy by making product information more transparent. The label messages will include alcohol-related harms, such as disease and injury, as well as actionable advice about how to avoid harmful use.  Alcohol labeling is a rapidly evolving area of research, and the Tufts Global Alcohol Guidance Labeling Project is incorporating the newest research into their development process. As labels are developed, they will be made available to brewers and the public health community. We fully expect the labels to contribute to the scientific dialog about how to best inform consumers and decrease alcohol-related harms.

To read more about the Tufts University labeling guidance project, visit our Alcohol Health Literacy page.


Data Warehouse

To enable others to reference or replicate the data gathered in pursuit of the Global Smart Drinking Goals initiative, the evaluator of the City Pilot program, HBSA, will make all primary data that they and other scientific partners collect available to researchers upon scientific request.

The intention is that data will be used to help advance knowledge, science, and the global field of public health.

HBSA will be launching an external data warehouse website in early 2020. Until then, please reach out to for access to data.

Safe Rides Convening Memo

The Columbus, Ohio City Pilot implemented a Safe Rides program in 2017 to address alcohol-impaired driving by offering free round-trip transportation to high-risk areas when consuming alcohol. When the external evaluation of the program showed unexpected results, a cross-sectoral convening was held in Columbus, Ohio to discuss whether and how safe rides programs could be redesigned to play a role in advancing public health goals. The outcome of that event is the Safe Rides Convening Memo, funded by the AB InBev Foundation (ABIF) and developed in partnership with FSG, a leading social impact consulting firm.

To read more about the Safe Rides Program and Convening, visit the Safe Rides Case Study or download the full Safe Rides Convening Memo below.


ABIF Accomplishments and Lessons Learned

In 2017, the AB InBev Foundation was created with the mission to reduce the harmful use of alcohol globally and bring scientific rigor to the pursuit of AB InBev’s Global Smart Drinking Goals. Bringing together a distinguished board comprised of leading global experts, backed by dedicated staff and partners, the Foundation has achieved notable progress over the past three years.

Download the report below to learn about ABIF’s accomplishments and lessons learned. These lessons will inform future efforts of the Foundation, as it takes on an expanded mission and modified structure.