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Mystery Shopper
In 2016, the Zacatecas City Pilot, in collaboration with Dichter & Neira (D&N), a company that conducts statistical research and analysis, began a Mystery Shopper program. D&N hired minors who, along with their parents’ signed consent, went into Modeloramas (ABI retailers in Mexico) and tried to buy a beer along with another item using a set amount of cash.
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Safe Rides
Safe Rides is an intervention designed to reduce the burden of alcohol-related car crashes and harm in communities. The intervention aims to increase an individual’s intention to find alternative transportation to and from high-risk areas, such as bars, event venues, and others. Through Safe Rides, consumers at high risk of alcohol-impaired driving are offered free round-trip transportation to high-risk areas when consuming alcohol.
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