In pursuit of our mission, the Foundation has two groups of external advisors who bring expertise and perspective to our programs. Each group has its own set of objectives that, together, aim to ensure that the Foundation and the work it supports are conducted objectively, transparently, and effectively, and held to the highest and most rigorous scientific and ethical standards.
TECHNICAL ADVISORY GROUP
Composed of experts in alcohol science, health communication, measurement and evaluation, and related areas, the Technical Advisory Group (TAG) is responsible for helping to ensure that the Foundation’s work is evidence based, follows the highest ethical standards, and is conducted transparently. Members of the TAG offer the Foundation technical and scientific guidance in its efforts to reduce the harmful use of alcohol.
Role and Responsibilities
TAG members carry out the following tasks:
Review the work of academic and scientific partners who provide technical assistance to the City Pilot teams
Review the work of researchers conducting the measurement of City Pilot programs
Advise on issues of scientific ethics, confidentiality, data security, and publication
TAG members are compensated by the Foundation for their time, expertise, and expenses. The TAG Chair is also typically invited as a guest to Foundation Board of Directors meetings to present a scientific perspective on the progress of the Foundation’s work.
H. Westley Clark, JD, MPH, CAS, FASAM
TAG Chair; Dean’s Executive Professor of Public Health at Santa Clara University
Dr Clark is the Chair of the Technical Advisory Group. He is the former Director of the Center for Substance Abuse Treatment within the US Substance Abuse and Mental Health Services Administration (SAMHSA). While at SAMHSA, Dr Clark helped create the Recovery Community Services Programs, Recovery-Oriented Systems of Care, and Access to Recovery, a presidential initiative. He has often worked closely with the White House Office of National Drug Control Policy on the president’s drug strategy, tackling issues such as getting treatment to pregnant and postpartum women, reducing recidivism among individuals in the criminal justice system, and increasing choice of treatment options. He previously worked at the San Francisco Veterans Affairs Medical Center and is board-certified in General Psychiatry, with an ABAM certification in Addiction Psychiatry. He is a member of the Washington, DC Bar Association and licensed to practice medicine in several jurisdictions.
Dr Clark holds a bachelor’s degree from Wayne State University, a medical doctorate and a master’s degree in Public Health from the University of Michigan schools of Medicine and Public Health, and a juris doctorate from Harvard Law School.
Michael Wolf, MD, PhD, MPH, MA
Professor, Medicine and Learning Sciences; Associate Division Chief, Research, Division of General Internal Medicine, Feinberg School of Medicine, Northwestern University
Dr Wolf is the Associate Vice Chair for Research in the Department of Medicine at Northwestern University. He is also a professor of medicine and medical social sciences with a focus on general internal medicine and geriatrics. Dr Wolf’s work focuses on two things: one is the study of cognitive, psychosocial, and health system factors that affect a person’s ability to successfully manage health; the second is the design of practical, scalable interventions that help individuals and families to access, understand, and use health information to make appropriate health decisions and adopt recommended behaviors. The majority of his work is interventional and leverages health and consumer technologies as appropriate to “hardwire” patient education, counseling, and monitoring activities in the primary care setting to improve self-management of chronic diseases.
Dr Wolf holds a medical doctorate from the University of Illinois, Chicago and a master’s degree in Public Health from Northwestern University.
Holly Massett, PhD
Senior Behavioral Science Analyst, Cancer Therapy Evaluation Program, National Cancer Institute
Dr Massett, who serves on the Technical Advisory Group in an individual capacity, is also the Senior Advisor on Clinical Research Recruitment and Engagement at the National Institute on Aging where she oversees the implementation of the National Strategy for the Recruitment and Participation in Alzheimer’s and Related Dementias clinical research. Dr Massett has over 25 years of professional experience in program evaluation, consumer research, and social marketing. She previously spent 15 years at the National Cancer Institute, working with the early- and late-phase treatment clinical trial network systems to develop and apply systematic accrual practices to support challenging trials. She also spent eight years as the Associate Director of the institute’s Office of Market Research and Evaluation. Prior to her work in the federal government, Dr Massett was Vice President of Health Research at Porter Novelli and held senior research positions at RTI International and the Academy for Educational Development. She has overseen research for national health campaigns sponsored by the Centers for Disease Control and Prevention, the March of Dimes, and the Robert Wood Johnson Foundation.
Dr Massett holds a doctoral degree in Health Communication from the University of Maryland.
Kenneth Warren, MD
Former Deputy Director, National Institute on Alcohol Abuse and Alcoholism (NIAAA)
Dr Warren has served in a number of scientific and administrative positions throughout his long career in public service. Toward the end of his federal government career, Dr Warren served for seven years as NIAAA’s Deputy Director, part of which was spent concurrently serving as the Acting Director of NIAAA. Earlier in his career he served as Director of the NIAAA Office of Science Policy and Communications and as NIAAA’s Associate Director for Basic Research. Dr Warren has published many papers and reviews on fetal alcohol spectrum and fetal alcohol spectrum disorders including a history on the recognition of this serious birth defect. Dr Warren has gained numerous honors for his leadership in the initial development and long-term involvement in research programs on fetal alcohol spectrum disorders.
Dr Warren holds a doctoral degree in Biochemistry from Michigan State University.
Joseph Lau, MD
Professor Joseph LAU received his Bachelor Degree (First Class Honor) from the Chinese University of Hong Kong and his master and doctorate degrees from the University of California, Berkeley.
He is currently the Associate Director of the JC School of Public Health and Primary Care, the Chinese University of Hong Kong; Head of the Division of Behavioral Health and Health Promotion; and the Director of the Centre of Health Behaviours Research. He also holds adjunct professorships in Tsinghua University, Zhejiang University, Peking Union Medical College, Central South University and consultancy positions in the Chinese Centers for Disease Control and Prevention of Beijing, Hunan province, and Jiangsu province, among others.
Professor Lau is the Founding President of the Hong Kong Society of Behavioral Health and member of the Governing Council and co-chair of the Strategic Planning Committee of the International Society of Behavioral Medicine. He is also a member of the Preparatory Committee of setting up the Behavioral Health Division of the China National Preventive Medicine Society. He was awarded the International Collaboration Award of the International Society of Behavioral Medicine. His research interests include addiction research, such as substance and alcohol use, smoking, gambling, and Internet Gaming Disorder. He serves as an associate editor of Addiction, and an editorial board member of Addictive Behaviors. He has published over 500 papers in English peer-reviewed journals, with an h-index of >53. He has provided consultancy to the World Health Organization (WHO) and other international organizations and was invited to participate in the Second WHO Forum on alcohol, drugs, and addictive behaviors.
SCIENTIFIC PARTNERS TASK FORCE
The Scientific Partners Task Force (SPTF) is comprised of academic and research consultants as well as community organizations that the Foundation contracts with to meet the objective of reducing the harmful use of alcohol in the six City Pilots around the world. The SPTF was created to advance program implementation and the science and to foster cohesion, coordination, collaboration and sharing of information, learnings and best practices among its members.
Role and Responsibilities
The SPTF has multiple responsibilities:
Support local City Pilot Steering Committees by delivering technical assistance to City Pilot teams in the form of tool kits, guidance documents, workshops, and direct consultation. This work is designed to inform intervention adaptation, implementation, and evaluation where expertise is relevant to each of the local contexts in which programs are operating.
Advance knowledge dissemination by sharing information, learnings, and best practices among themselves and collaborating around scientific publication.
Georgetown University provides social marketing technical assistance to the City Pilot programs in South Africa, Belgium, and the United States. This includes co-leading social marketing webinars and workshops, as well as providing tailored assistance for various campaign efforts to reduce the harmful use of alcohol at the individual level and to shift drinking-related social and cultural norms. In addition, Georgetown University commissioned a qualitative study in South Africa to generate insights about underage drinking among adolescents aged 10 to 18 years. On the basis of this study and a quantitative school-based baseline survey conducted through HBSA, the evaluator of the City Pilot program, Georgetown University developed an implementation strategy for reducing underage drinking. Georgetown University also led the planning and facilitation of the Foundation’s annual “All Hands Meeting,” which convenes all of the Global Smart Drinking Goals partners to share experiences, build skills, and advance strategies to reduce the harmful use of alcohol.
At the University, this project is led by Gael O’Sullivan and supported by Bill Novelli and Leslie Crutchfield.
HBSA is leading the measurement and evaluation of AB InBev’s Global Smart Drinking Goals contribution towards reducing the harmful use of alcohol across six City Pilots by 10%. HBSA is a nonprofit supporting organization of the Pacific Institute for Research and Evaluation (PIRE). Like PIRE, HBSA has decades of experience designing and evaluating substance abuse, injury, and violence prevention programs and bringing science to practice.
At HBSA, the Principal Investigators involved in the project are Ted R. Miller and Christopher Ringwalt. They are supported by Deborah Fisher, Joel Grube, Elizabeth Lilliott, and MJ Paschall, among others.
Tufts University convened an expert consensus conference and is now developing labels according to the resulting recommendations. Initial labels with implementation guidelines will be developed for Canada and Brazil. To support label use, creative briefs for consumer education and social marketing on label topics will also be developed. The label development process will be documented in order to facilitate the adaptation of existing labels and development of new labels in new markets.
At the University, this project is supported by Margie Skeer and Susan Koch-Wester.
University of Miami
The University of Miami is functioning as an implementation partner for the Zacatecas City Pilot. It is partnering with the University of Washington’s Center for Communities That Care and Augusto Perez of Nuevos Rumbos in Colombia as an external consultant on screening and brief intervention and motivational interviewing. The university is implementing an initiative called Businesses That Care in Zacatecas, Mexico.
At the University, this project is supported by Eric Brown, PhD
National Opinion Research Center at the University of Chicago
The National Opinion Research Center (NORC) is an objective and nonpartisan research institution dedicated to delivering reliable data and rigorous analysis to guide critical programmatic, business, and policy decisions. In working with the Foundation, NORC provides technical assistance in the areas of road safety, especially measures and strategies to reduce alcohol-impaired driving; responsible beverage service training and enforcement in order to reduce service to underage patrons and to obviously intoxicated patrons; and program monitoring and evaluation of countermeasures implemented. NORC also reviews proposals from implementing partners to ensure that best practices and evidence-based strategies are being proposed and implemented and provides direct technical advising on programmatic implementation, monitoring, and evaluation based on experience with demonstration projects in the United States and elsewhere.
At the University, this project is supported by Jim Fell (principal investigator), Julie Kubelka, and Jenni Scolese.
William DeJong, PhD
Dr DeJong is an Adjunct Professor at Tufts University School of Medicine and a consultant specializing in strategic planning and program design for public health interventions, with a focus on changing social norms and behaviors, health communications, technology transfer, and policy and program evaluation. Presently, he works with the following businesses and organizations: AB InBev; AB InBev Foundation; DRUIDapp, Inc.; Evelyn Lilly Lutz Foundation; International Town-Gown Association; Responsible Retailing Forum; and Straterus/RRF Field Services LLC. He previously served as a Professor of Community Health Sciences at the Boston University School of Public Health; the Director of the US Department of Education’s Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention; and as Director of Research and Program Development for Outside The Classroom, an alcohol online education company later acquired by EVERFI, Inc. He is the author of over 450 monographs, book chapters, academic papers, and other publications and materials on the subjects of substance abuse prevention, health promotion, criminal justice, social psychology, and the use of media to change social norms and behaviors.
Dr DeJong is a graduate of Dartmouth College and received his doctorate in psychology from Stanford University.
Dr Lange is the Executive Director of the Higher Education Center for Alcohol and Drug Misuse Prevention and Recovery (HECAOD), an academic center of The Ohio State University. The HECAOD serves as a technical advising resource for colleges and universities across the United States on topics concerning the continuum of issues involving alcohol and drug misuse. He does this while also holding a faculty position as the Coordinator of Alcohol and Other Drug Initiatives for San Diego State University. From his various research grants, Dr Lange has authored over 60 scientific publications that have been cited within more than 3,450 publications. He is also currently serving on the Advisory Board for SAMHSA’s Prevention Technology Transfer Center (PTTC) Network Coordination Center. This service fits within his history of advising many state and federal efforts, including the US Department of Education’s Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention; California State Prescription Drug Task Force; San Diego County Alcohol Policy Panel; and RADD—the Entertainment Industry’s Voice for Road Safety. Previously he was a Senior Research Scientist with the Pacific Institute for Research and Evaluation.
Dr Lange received his undergraduate education at Pitzer College and his doctorate education at the University of Maryland, College Park.